Enchanted Christmas 2015Design / Maps / Print
‘An illuminated celebration of Westonbirt’s trees’ – a magical campaign for us to be a part of.
Enchanted Christmas is a festive one-mile trail in the Old Arboretum with various interactive stops on the way.
We worked across onsite, off site and online materials. The printed design elements for this campaign included banners, posters and two leaflets, table tops and signage. Bus stops, railway stations and bus backs also carried the campaign promotional poster which was an update of previous creative (initial design by the in house team at Forestry Commission).
Online marketing included rolling gifs, enews, web headers and social media imagery.
We were also fortunate enough to project manage and art direct the online promotional film working with Frame Dogs. It saw an incredible 34,000 views on their YouTube channel. Take a look at the 2015 promotional film.
Pre-book ticket sales were up four times on the previous year’s event. Overall, a mighty success for both Westonbirt and The Way.
“2015 was an absolutely stellar year for Enchanted Christmas in terms of ticket sales and event profile – the work that The Way did was a really important part of this, and meant that the impact of our advertising, in particular on outdoor platforms, was really strong. The work was rolled out without fuss or hiccups, which is very important at such a busy time of year for us!”
– Gina Mills, Marketing Support Officer