New Forest Pocket Guide

Design / Print

The New Forest National Park Authority came to us with the design challenge of revamping their ‘Pocket Guide’ tourism leaflet, to make it more appealing to visitors whilst adhering to the site branding.

The main focus for the 20pp leaflet was to promote the wonder of the New Forest. Pull out facts about the Forest helped to break up information and showcase the unique elements of the national park. It also includes sustainable transport information and behavioural messaging about treating the Forest with respect. When unfolded, the leaflet reveals a useful but simplified navigation map of the forest and surrounding area with many of its points of interest and sustainable transport links.

Printed on uncoated FSC certified stock, 100,000 pocket guides printed and distributed throughout the Forest over the year.

The new version of our Pocket Guide is a huge improvement and is being well-received by tourism businesses and visitors. The publication is much more engaging than the previous version and the messaging clearer, helping people to enjoy the New Forest while caring for this spectacular landscape.

 

“The new version of our Pocket Guide is a huge improvement and is being well-received by tourism businesses and visitors. The publication is much more engaging than the previous version and the messaging clearer, helping people to enjoy the New Forest while caring for this spectacular landscape.”

Hilary Makin, Communications Manager, New Forest National Park Authority