Westonbirt Spring CampaignDesign / Print
To celebrate the changing of the seasons at Westonbirt Arborteum, we were given the exciting challenge of designing and implementing their spring campaign.
The main aim of the campaign was to encourage visitors to come who might usually only visit Westonbirt in autumn, unaware of its stunning beauty and a fraction of the crowds.
Running from March to May, we conveyed visually what the arboretum had to offer, showing flowering trees and wildflowers burst into life over three visual stages as the season developed.
The campaign had both an online presence – on the website and social media pages – and offline including pedestrian banners, roadside banners, bus advertisements and posters.
The campaign results show that views of Westonbirt’s spring page went up 80% year on year.