Brand, design and interpretation for people and places
Share your stories, engage your audiences and create meaningful experiences
Who we work with
We’re proud to work with some of the world’s most loved places and brands
About Us
We specialise in creating and managing brands, design
and interpretation for people and places.
We like to share stories, engage audiences and create
meaningful experiences to inspire action.
Our clients are predominantly, but not exclusively, in the countryside,
environmental and heritage sectors. We work across brand strategy and
planning, internal engagement, design and communications across all media,
interpretation and exhibition design, mapping, illustration and wayfinding.
If it’s not good, memorable and useful, it’s not The Way.
Our Team
India Rabey
As our founder and creative director India can guide you through exhibitions, interpretation, maps, wayfinding and all things outdoors.
Howard Swift
Howard leads on brand, strategy and planning. He can help unpick your values from your vision, and then make them stick.
Paul Crawford
Paul is our senior designer, with years of experience directing work across brand and interpretation, online, print and 3D.
Becky Root
Becky is our experienced design manager, making sure all our creative work is bold, engaging and apt for every application
Jenny Johnson
Jenny designs AND project manages, bringing an all-too rare organised, planned creativity to projects!
Ben Horne
Ben designs, illustrates and occasionally animates. He works on maps, panels, guides and more maps!
Emily-Jane Pasco
Emily brings creative and technical artwork experience, making sure our studio output is spot on, every time.
The Way HQ
Henleaze Business Centre
13 Harbury Road
Bristol
BS9 4PN
