The way we work with...

Outdoor Interpretation

We’re rooted in the outdoors; getting people out in it, connecting with it. We focus on the stories that make that connection.

Hoveton Broads – Natural England

Interpretation design for a wet woodland nature trail in a unique site on the Norfolk Broads, literally. The site was only accessible by boat, and on virtually no dry land. We worked with Landmark on the production and installation, they did a cracking job in a very challenging installation environment!

Coniston Copper – Lake District National Park

We worked alongside the wonderful Minerva Heritage on both the stage 2 and stage 3 NHLF-funded project for the restoration and interpretation of the Coniston Copper Mines and Penny Rigg area in the Lake District National Park. We developed all site branding and interpretation including the central visitor hub and remote onsite interpretation.

The finished interpretation had to consider Scheduled Ancient Monument status and withstand harsh winters and summers, grazing livestock and possible rock falls. Not every agency has  these things to consider! We designed robust, low-lying interpretation on site, built up and reinforced by a dry stone waller using local stone. We created a visitor-friendly map of the wider area for orientation panels, walking trails and a family spotters guide.

Westonbirt Arboretum – Forestry England

We love trees at The Way. And as far as trees go, Westonbirt is the big one. With 600 acres of Grade I listed landscape and over 500,000 visitors per year, it’s a place that’s known and loved worldwide.

We’re really proud to have supported Westonbirt for many years on a really wide range of outdoor interpretation projects. We also work with them on developing marketing communications and campaigns (see other case studies).

For their Tree Management Centre, we worked with Bristol-based artist Jody on an interpretive viewing area featuring oversized tools and ‘low tech’ interactive elements.

For the coppicing hub, we developed structures that were built from and incorporated actual coppicing products – shingles, shakes, hurdles, stakes and staffs. Everything made use of the materials on site and the coppicing team helped to build the finished structures.

Queen’s Marsh – Dartington Hall Trust

After a successful tender we worked with the team at Dartington on a series of interpretation panels about the many species and habitats of the Queen’s Marsh area, from the initial site audit through to copywriting, design and production. We ensured that the style, tone and materials suited the surroundings, one example being the use of a lovely waney edge on the monoliths!

We worked with Marie at Zebraproof on the copywriting and Alan Duncan for the illustrations, thanks to both for such great work.

Other Case Studies...