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Exhibitions
27th September 2018
English National Parks
30th May 2018
westonbirt arboretum

The way we work with...

Westonbirt,
the National Arboretum

 

We love trees at The Way. And as far as trees go, Westonbirt is the big one. An arboreal Apple.

With 600 acres of Grade I listed landscape and over 500,000 visitors per year, it’s a place that’s known and loved worldwide. We’re really proud to have been sharing Westonbirt’s stories for many years, through design, marketing and interpretation.

 
 

The story

We engage audiences with Westonbirt’s brand story across a range of deliverables, ultimately creating positive visitor experiences.

 
 
WB-Coppicing
 
 

Stories about coppicing

where cycles are measured in decades, not days – told through interpretation made directly from the woods they’re in.

 
WB-Poster
 
 

Communicating in film, media and print

about events such as BioBlitz, Enchanted Christmas – an illuminated family trail through a wintry treescape, and for the launch of their TreeTop walkway.

 
WB-members-mag
 
 

Sharing stories through the members’ magazine

for seven years, distributed quarterly to 30,000 Friends of Westonbirt.

 
WB-outdoor-interpretation
 
 

Outdoor interpretation

about the Westonbirt tree team, who can be seen at work from the interactive viewing area at the Tree Management Centre.

 
WB-endangered-trees
 
 

Highlighting the world’s endangered and disappearing trees

through an informative pocket handbook and walking trail.

 
WB-brand-story
 
 

Westonbirt’s ongoing brand story

maintained through ads, campaigns, guidebooks, marketing comms, online graphics, packaging, trail guides…

 

Thanks and congratulations to you all on 'The Guide'. It is quite the best guide book I have ever read. From first sight and handling of the cover style, throughout the concept to the smallest details, it is an exemplar. Congratulations to the whole team.

 

John Kendall   |   Trustee   |   Friends of Westonbirt Arboretum

 

The nitty gritty

We've worked with both Westonbirt and the Friends since we started out. Here are some of the results:

160+ projects completed to date covering signage & wayfinding, film, maps & guides, interpretation, events & exhibitions and marketing campaigns.

80% increase of Westonbirt web-page views compared to previous year following our seasonal marketing campaign.

For the first time, Enchanted Christmas 2016 completely sold out in advance, following shares of the new promotional film and the marketing materials we created.

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The Way HQ

Henleaze Business Centre
13 Harbury Road
Bristol
BS9 4PN

Contact

0117 9898 206
hello@thewaydesign.co.uk

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© The Way Design Ltd, 2018. Privacy. Company no. 098118494, VAT no. 193681572