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Brand, design and interpretation for people and places

Share your stories, engage your audiences and create meaningful experiences


Who we work with

We’re proud to work with some of the world’s most loved places and brands

About Us

We specialise in creating and managing brands, design
and interpretation for people and places.

We like to share stories, engage audiences and create
meaningful experiences to inspire action.

Our clients are predominantly, but not exclusively, in the countryside,
environmental and heritage sectors. We work across brand strategy and
planning, internal engagement, design and communications across all media,
interpretation and exhibition design, mapping, illustration and wayfinding.

If it’s not good, memorable and useful, it’s not The Way.

Our Team

India Rabey

As our founder and creative director India can guide you through exhibitions, interpretation, maps, wayfinding and all things outdoors.

Howard Swift

Howard leads on brand, strategy and planning. He can help unpick your values from your vision, and then make them stick.

Paul Crawford

Paul is our senior designer, with years of experience directing work across brand and interpretation, online, print and 3D.

Becky Root

Becky is our experienced design manager, making sure all our creative work is bold, engaging and apt for every application

Jenny Johnson

Jenny designs AND project manages, bringing an all-too rare organised, planned creativity to projects!

Ben Horne

Ben designs, illustrates and occasionally animates. He works on maps, panels, guides and more maps!

Emily-Jane Pasco

Emily brings creative and technical artwork experience, making sure our studio output is spot on, every time.

Join the team

Want to join The Way Design team? We're always on the look out for talented people so drop us a line to say hello if that's you.

Our Partners

Minerva Heritage
Association for Heritage Interpretation
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Web Design Bristol from Mojofy
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