Nature Needs You – WWF-UK (World Wildlife Fund)
We were asked by WWF-UK to create the core concept, naming and brand guidelines for a national campaign to ensure that the environment is not overlooked after the UK leaves the EU. The brand needed to work as an umbrella for smaller targeted campaigns.
Working within a very tight budget and timescale, we used the kick-off meeting to workshop and test some early concepts.
After an iterative development stage and market testing, one clear name and concept emerged, from which we produced the brand toolkit. We then developed the comms and collateral for “Rivers on the Brink”, the first targeted campaign.