• This is The Way

    A small agency with big impact, we know how to get results when it comes to brand, design, print and interpretation.

    Find out more about us
  • By The Way

    Our portfolio is packed with exciting projects that we've completed for local, national and international clients.

    See who we’ve been working with
  • Find The Way

    Need pointing in the right direction? Give us a call or come and see us for coffee, cake and a catch up.

    Get in touch here

The Way We Work


Connect with your audience through unique, authentic branding. From visual identities and brand guidelines to core messages and tone of voice guides.


Need design for print or print management? We can deliver magazines, newsletters, annual reports, leaflets, map guides and more.


From wayfinding and signage to exhibition panels, we know interpretation. Tell stories. Recreate history. Bring a place to life.


Got something to shout about? We provide strategy, art direction and design, for integrated marketing and seasonal advertising campaigns.

Meet the Team


India Rabey

India Rabey

Founder & Creative Director

Howard Swift

Howard Swift

Business Director

Becky Root

Becky Root

Graphic Designer

Emily-Jane Pasco

Emily-Jane Pasco

Senior Creative Artworker

Brand Statement

We believe in creating engaging and useful design for brands, print and interpretation. We know how to effectively engage an audience.

By listening to your requirements, understanding your brief and collaborating with you, we get results by creatively bringing projects to life.

Through powerful words, imagery and thought-provoking design, we tell stories and inspire action.

In our book, if it’s not good, memorable and meaningful, it’s not The Way.


John Kendall

Trustee / Friends of Westonbirt Arboretum

I hasten to thank and congratulate you all on 'The Guide'. To my mind and eye, it is quite the best guide book I have ever read – in each and every aspect. From the first sight and handling of the cover style and throughout the concept to the smallest of the comprehensive details, it is an exemplar.

Gina Mills

Marketing Support Officer / Westonbirt, The National Arboretum

"I've just had a look through the selection of Christmas photographs. They look great and I think we've got some really useful stuff in there. We are delighted with the shots of the disco tree! Thank you for your work! Another enjoyable and productive photo shoot!"

Mark Funnell

Head of Communications / Forestry Commission England

Very nice design job on the corporate plans. As I may have mentioned, I managed corporate publications for the Environment Agency for several years. These are among the best looking I’ve seen. Well done.

Hilary Makin

Communications Manager / New Forest National Park

India pulled out all the stops to produce our annual review to a tight timescale and we were delighted with the results. The design was fresh and engaging and India brought many new ideas to the project. She is a pleasure to work with.

Fiona King

Retail Marketing Manager / STA Travel Australia

We were so impressed by how quickly India understood our brief, and returned designs to us – sometimes overnight! We gave seemingly impossible timelines and she absolutely delivered every time with very little amendments needed. She understood our brand and was very professional to deal with and her communication was spot on – always quick to respond to us despite being in completely different timezones. I’d happily recommend The Way for future work and wouldn’t hesitate to work with them again.